Here’s a bit of a strange one: Japanese consumers can use a Pokémon as a fishing lure.

The Pokémon Company has partnered with Japanese fishing equipment company Duo to produce two branded fishing lures. One lure is based on the front-critter Pikachu, who rides a small boogie board in the water. The other lure is of Kyogre, the Legendary Pokémon that hold domain in the sea from the third generation.

According to Duo, Pikachu is a slow jitter type lure, with a tail that’s particularly good at ensuring a catch. They do remark that the ears are a bit fragile, however.

The Kyogre lure, a crawler type lure, makes a little more sense to us in this context. If you’re going to go fishing, using an aquatic Pokémon fits the theme. A Bug Type would have also made sense, since insects area common bait for fishing. We know Pikachu is the most prolific Pokémon, but the idea of feeding it to a real world fish just feels odd.